Many of us use emails for business and professional purposes. Not only the way we compose them but what we mention at the end of the mail forms an excellent tool for branding.
Yes, I am talking about the email signature. All webmail providers and email programs provide for a feature called “Signature” This is where many of us mention “Regards” and then our name.
With a little more effort, it is possible for you to provide instant information about you and your organisation. Go to the signature option given by your email service, and key in the following information.
Your name
Your title
Company name
Your tag line or what business you do
Phone number(s)
Fax number(s)
Physical address
Website address
E-mail address
Logo ( you will need to copy this from your images file)
Now every mail that you send will have the above details, providing for an instant recall in case your recipient needs to get in touch with you.
And every mail that you send provides you an opportunity to build your and/or your organisation’s brand. You could also use the signature block to announce events and promo offers. Remember the following:
ü Keep the signature short and simple
ü Use readable font size
ü Don’t use animation since this increases the size of each email
ü Use HTML instead of plain text when sending or forwarding messages
With every good wish,
Ramesh Batavia
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